Deals4h ago

Gopuff and Polymarket give away $1 million in gold for America250

Why this matters?

Polymarket is now running three concurrent consumer marketing plays — the Rick Rubin brand campaign, the Better Half creative follow-up, and this Gopuff gold giveaway — all timed to the World Cup and July 4th window. That spend level pressures Kalshi to match or cede the retail attention both platforms are fighting over.

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Legal

Michigan judge blocks Kalshi sports bets while Illinois tax fight heads to court

The Michigan injunction gives other state attorneys general a proven playbook: seek a pre-merits ban before Kalshi can reach federal appellate preemption rulings. Kalshi is now fighting state-level restrictions in Michigan, Illinois, Minnesota, Kentucky, and New Mexico simultaneously, each demanding separate legal budgets and potential geofencing. The Illinois 15% tax would erode margins against untaxed competitors if replicated elsewhere. Every state victory emboldens copycat statutes, stretching Kalshi's legal team thin and forcing the platform toward market-by-market retreat rather than one clean federal victory. Polymarket faces identical exposure, making the preemption outcome in any single federal court a survival event for both platforms.

Legal

Polymarket paid creators $1.9 million in fake bets on dummy sites

Polymarket now faces overlapping regulatory, congressional, and legal scrutiny that threatens its CFTC exchange designation. The CFTC is running a formal probe while fielding bipartisan senate demands on the same staged-bet facts, stretching enforcement bandwidth but also doubling Polymarket's document production and witness exposure. Any finding that the influencer campaign was systemic rather than isolated puts its designation at direct risk. Competitors like Kalshi gain ground while Polymarket fights on multiple fronts, and a CFTC move to restrict or revoke the designation would immediately redraw the regulated prediction-market map. The CFTC's formal probe comes just days after senators first demanded action, showing how quickly marketing tactics have become existential regulatory questions.

Deals

Meta weighed Kalshi buyout before building play-money Arena

The revealed talks expose the strategic value Kalshi held in Zuckerberg's eyes at the moment of peak prediction-market hype, and what Meta chose to walk away from. Kalshi, the disclosure is a double-edged signal: it validates the platform as acquisition-worthy at a time when it is pitching a $40 billion valuation, yet it confirms that the largest distribution gatekeeper in social media opted to compete rather than pay. Arena now enters market with full knowledge of Kalshi's product mechanics, user flow, and revenue model from those same discussions. Kalshi must prove its real-money regulatory edge can outpace a free rival with zero user acquisition cost across 3 billion daily users.

Trading

Allium data shows U.S. wallets lead Polymarket political trading despite access restrictions

For Polymarket, the Allium data turns a compliance gap into a live regulatory liability. The platform's CFTC exchange designation depends on demonstrating control over who trades and where; on-chain proof that its largest political cohort is from a prohibited jurisdiction gives investigators concrete evidence that geoblocks are failing in practice. The CFTC, already probing staged trades and fake bets, can now argue that Polymarket's access controls are systematically inadequate rather than isolated marketing lapses. For competitors like Kalshi, the finding is a competitive wedge: they can point to stricter user gating as a regulatory virtue while Polymarket defends both market manipulation and know-your-customer failures simultaneously. The immediate risk is not a fine but a structural order forcing Polymarket to prove it can exclude U.S. users or face restrictions on its contract offerings.

Deals

Kalshi partners with ADI Predictstreet on FIFA World Cup 2026 branding

Kalshi deleted its own claim of a direct FIFA partnership and confirmed it is working through ADI Predictstreet, the official prediction market partner. That correction matters because Polymarket's $2 billion World Cup volume already dominates the narrative; Kalshi needs every branding edge it can convert into actual trades, not just headlines. The ADI Predictstreet channel gives Kalshi knockout-stage visibility, but the confusion around announcement wording risks undermining the credibility of its sports-marketing push. If retail traders perceive the branding as second-hand, they may route orders to the venue already proving liquidity at scale rather than one still clarifying its relationships. A clean tournament run with tight pricing on Kalshi's World Cup combo and advance markets would validate the strategy; missteps or spread blowouts would confirm the gap.

Trading

Kalshi expands World Cup combo props and advance markets, tracks live knockout odds

Combo props and advance markets move Kalshi deeper into sportsbook territory, but the platform still releases prices without per-contract volume or open-interest data. That pattern — visible across the USMNT-Bosnia, Portugal-Colombia, and France-Norway fixtures — leaves traders guessing whether a 61% Egypt line reflects liquid conviction or thin-book drift. The $73,000 Canada bet is a whale signal, yet one trade does not prove market depth. For Kalshi, the World Cup is a live test of whether contract innovation can convert to revenue per dollar traded that rivals Polymarket's $1 billion annualized run rate, or whether headline prices without execution transparency cede the next marquee event to the liquidity-first playbook. The platform has weeks, not months, to close that gap before tournament attention fades.

Legal

CFTC and SEC seek public comment on swaps definition amid CME lawsuit

Kalshi now faces parallel threats to its product pipeline. The CME lawsuit challenges its bitcoin perpetual futures structure. This SEC-CFTC comment request threatens to reclassify event contracts as securities or security-based swaps, stripping them from the lighter CFTC regime Kalshi built its business around. Kalshi must file comments in the 45-day window or watch other platforms shape the rules. If the agencies adopt a broad securities test for event contracts referencing indexes or securities, Kalshi would need SEC registration or product redesign for entire verticals. The combined pressure tightens Kalshi's timeline to secure its $40 billion valuation before either front produces an adverse ruling.

Deals

Crypto.com hires ex-LSEG and OKX exec Vanblarcum to lead prediction markets buildout

Vanblarcum's traditional-finance credentials give Crypto.com a direct pitch to institutional capital that Kalshi and Polymarket have chased for years. The move follows DraftKings' decision to bring exchange infrastructure in-house, shrinking the market for white-label vendors that Crypto.com itself supplied. If Vanblarcum delivers a CFTC-regulated stack, Crypto.com can keep margin and data revenue that currently leaks to partners, while competing head-to-head for the same institutional flow. The risk is speed: building proprietary exchange infrastructure takes quarters, and first-mover liquidity may already be locked up by vertically integrated rivals before Crypto.com goes live.

Legal

CFTC opens extensive probe into Polymarket over fake bets and staged trades

Polymarket now faces a formal CFTC investigation running parallel to bipartisan Senate demands and a consumer lawsuit, all centered on whether its staged-bet influencer campaign was systemic. The agency must determine if the fabricated wins and paid creator posts represent isolated marketing overreach or a pattern of market manipulation that threatens its exchange designation. Any finding of systemic conduct puts Polymarket's CFTC order at direct risk and would force immediate operational restructuring. Competitors like Kalshi gain regulatory breathing room while Polymarket fights on three fronts simultaneously, stretching legal resources and complicating any growth timeline before a likely enforcement determination.

Legal

N.J. lawmakers advance 9% prediction market income tax and election betting ban

Kalshi and Polymarket must now model a fourth state tax burden into U.S. expansion plans, with New Jersey's 9% income surtax adding to Illinois's 15% gross receipts levy and Kentucky's enforcement action. The income-based structure matters because it taxes profit rather than turnover, sparing money-losing markets but exposing successful verticals to a persistent state haircut. Each new state framework weakens the CFTC preemption defense both platforms are litigating in federal court. A New Jersey statute would give states that prefer taxation over outright bans a template to follow, and platforms without dedicated government affairs teams in Trenton will struggle to shape amendments before final passage.

Legal

Polymarket sues New Mexico to block state gambling enforcement over event contracts

The dual federal filings by Polymarket and the CFTC against the same state defendants turn New Mexico into a preemption test laboratory with stakes for every registered platform. A federal ruling that CFTC jurisdiction blocks state gambling claims would nullify enforcement against both Polymarket and Kalshi in one stroke and give operators a weapon against copycat statutes elsewhere. A loss or narrow ruling emboldens the more than a dozen states already in court to escalate dual-track pressure. Polymarket is forcing the issue before the state can secure a pre-merits injunction like Michigan's, where Kalshi faces a $120,000 daily fine threat. The timeline matters: New Mexico must now fight two federal plaintiffs rather than one, burning state legal resources while platforms shop for the friendliest circuit. Kalshi, already stretched across Michigan, Illinois, Minnesota, and Kentucky, any Polymarket victory here becomes a shared shield — and any defeat, a shared exposure.

Trading

Kalshi and Polymarket combined volume surges 75% to $45 billion in June on World Cup betting

The $45 billion figure is not merely a monthly record — it is proof that prediction markets can capture sports-betting flows at volumes that rival traditional sportsbooks, which reshapes how Kalshi and Polymarket pitch themselves to institutional allocators. Kalshi's 87.4% jump to $31.5 billion, layered atop its $1 billion perpetual-futures debut week, signals the platform is successfully cross-selling derivatives to event-contract traders rather than running two siloed products. For Polymarket, the shared surge validates its liquidity-first strategy after recent low-liquidity criticism threatened to undercut its institutional narrative. The operative risk now is execution quality: with DRW, Wintermute, and IMC running dedicated desks, spreads must stay tight through the tournament knockout stages or the volume becomes a one-off spectacle rather than a structural shift. The platform that maintains orderly markets through the final will carry momentum into the NFL season and Olympics, where sportsbook partnerships and league-data deals are already being negotiated.

Global

Paribu becomes first centralized exchange to integrate Polymarket and Hyperliquid

For Polymarket, landing inside a regulated national exchange creates a template for replicating its access layer market by market without building country-specific compliance stacks itself. Paribu's self-custodial architecture sidesteps the custodial licensing burden that would otherwise slow expansion into Turkey's bank-linked retail base. The integration tests whether prediction markets can ride existing exchange regulatory frameworks rather thanStandalone CFTC registration in every jurisdiction. Turkish volume materializes, Polymarket gains leverage to pitch similar white-label deals to exchanges in Brazil, Indonesia, and other markets where local licenses are hard-won but crypto trading is already permitted. Paribu's bet is that prediction markets drive retention among equity and perpetual traders who would otherwise churn; the next quarter's cross-selling metrics will show whether event contracts deepen wallet share or merely sit as an unused tab.

Trading

Kalshi perpetual futures hit $1 billion volume as DeNault previews more launches

The $1 billion weekly volume validates perpetual futures as a genuine second lane for Kalshi beyond event contracts, but it also raises the stakes for the CME lawsuit and futures-versus-swaps classification fight already underway. An adverse ruling would force Kalshi to restructure or pull the product just as DeNault's planned launches suggest broader altcoin and leveraged expansion. The timing tightens because Kalshi's $40 billion valuation pitch depends on proving institutional-scale product depth, not retail betting novelty. Institutional market makers DRW, Wintermute, and IMC have already committed balance sheet to this infrastructure; if regulatory friction forces product withdrawal, that liquidity commitment evaporates and Kalshi's competitive position against Coinbase and offshore venues collapses. The billion-dollar week is a milestone that doubles as a vulnerability: regulators and courts now have live market size to weigh in any decision to restrict or reclassify the contract type.

Deals

Conor McGregor teases July 11 Polymarket partnership

The McGregor deal gives Polymarket a celebrity channel to casual sports fans that Kalshi and Rothera lack. UFC fight weeks already drive search and social traffic; McGregor's global following turns that spike into a onboarding funnel for event-contract trading. Polymarket needs retail volume growth to justify its valuation and defend against Kalshi's $40 billion funding push. A July 11 launch tied to McGregor's return creates a timed event that competitors cannot easily replicate. The risk is that Polymarket's overlapping regulatory scrutiny from the CFTC probe into staged influencer bets could overshadow the campaign or draw fresh questions about whether celebrity promotions disclose trading risks. Either outcome shapes whether sports fans see Polymarket as a betting venue or a regulated exchange.

Trading

Robinhood lists June 2026 Core PCE prediction market across three partner exchanges

Robinhood's multi-exchange routing strips any single partner of captive retail flow, turning Kalshi, ForecastEX, and Rothera into fungible clearing pipes. For Kalshi, this is a direct threat to the volume base it needs to launch its newly CFTC-approved Bitcoin perpetual futures and justify its $40 billion valuation target. The brokerage's front-end masks which exchange clears each trade, so traders have no loyalty to the underlying venue; any fee or regulatory shift at one partner triggers instant rerouting. Rothera benefits most if Robinhood tilts flow toward its own captive venue, turning a partner model into vertical integration. The next volume reports from Kalshi and ForecastEX will show whether they retained meaningful share or became silent infrastructure behind Robinhood's brand.

Legal

N.J. lawmakers advance bill to tax prediction market operators Polymarket and Kalshi

Polymarket and Kalshi must now price a third state tax regime into their U.S. expansion models, adding New Jersey to Illinois and Kentucky in a patchwork that fragments compliance costs. The 9% rate under earlier New Jersey proposals would undercut Illinois's 15% levy, but operators cannot lock in assumptions until the final text passes. Each new state framework weakens the CFTC preemption argument that exclusive federal jurisdiction should block state-level taxation of CFTC-licensed contracts. Polymarket and Kalshi face a widening litigation map: they are already in federal court defending against Kentucky and New Mexico enforcement actions, and New Jersey's tax move invites additional states to layer fees rather than fight outright bans. Platforms without government-affairs teams in Trenton will struggle to shape amendments, and the fiscal-note process gives opponents a ready venue to demand higher rates or product restrictions before final passage.

Deals

Adjacent raises $2.5M pre-seed from VanEck, Night Capital to build prediction market indices

Indices transform prediction markets from a collection of discrete bets into a trackable asset class. For institutional investors, Adjacent's benchmarks make it possible to benchmark portfolio exposure to political or macro outcomes without picking individual contracts. VanEck's involvement signals that fund managers see enough daily volume to justify index products. The playbook mirrors how providers like S&P Global and MSCI built themselves into obligatory infrastructure for equities and fixed income. If Adjacent's election index gains traction, every prediction-market platform will face pressure to supply pricing feeds or risk losing institutional flow to competitors already integrated. The 2024 election timing is deliberate: it captures peak liquidity and attention for a proof of concept that could expand into sports, economic, and geopolitical benchmarks.

Trading

Robinhood lists short-term crypto prediction markets on July 1

Robinhood's back-to-back crypto contract launches test whether retail traders will adopt sub-hourly prediction markets as a routine trading product rather than a novelty. The expansion deepens dependence on KalshiEX, ForecastEX, and Rothera as interchangeable clearing pipes, a model that strips any single exchange of captive flow. For Kalshi, this is volume it cannot monetize exclusively even as it pursues Bitcoin perpetual futures and a $40 billion valuation. Rothera stands to gain most if Robinhood tilts flow toward its own venue, turning partnership into vertical integration. The July volume splits across the three exchanges will reveal whether any partner retains meaningful standalone share or slides into silent infrastructure behind Robinhood's brand.

Deals

Kalshi in talks to raise at $40 billion valuation, nearly double May mark

Kalshi's $40 billion valuation target pressures Polymarket to match its fundraising pace or surrender the institutional capital that feeds platform liquidity. A widening valuation gap would let Kalshi outspend rivals on product and market-maker incentives just as both venues court the same DRW, Wintermute, and IMC desks.

Legal

CME plans to sue CFTC to block Kalshi's bitcoin perpetual futures

Kalshi to defend its perpetual-futures structure in court just as it races to convert $5.5 billion in two-week volume into sticky flow. An adverse ruling would compel Kalshi to restructure the product or exit the perps market entirely.

Deals

Bernstein predicts prediction-market M&A wave as platforms consolidate infrastructure

Vertical integration is becoming the price of admission, not a competitive edge. DraftKings and Coinbase have already bought their infrastructure; Robinhood has routed 16 billion event contracts through Rothera. Platforms still renting technology stack face margin compression or acquisition. Kalshi and Polymarket, Bernstein's target label means every funding conversation now includes a takeover premium. The next 12 months will separate owners from renters: operators that do not control their clearing and custody will either sell at a discount or watch liquidity migrate to vertically integrated venues that keep the full fee.

Legal

Trump Jr. received $300,000 equity stake in Kalshi

Kalshi's recruitment of a politically connected figure now produces direct financial exposure to the Trump family's regulatory leverage. The equity grant gives Donald Trump Jr. a personal stake in Kalshi's success just as the platform defends its CFTC registration against state attorneys general in Kentucky and Minnesota, and rolls out bitcoin perpetual futures amid CME litigation. Any CFTC or congressional action affecting Kalshi's sports-event contracts, altcoin expansion, or state preemption cases now lands on a regulator with potential political ties to a major shareholder. Competitors cannot match this access, but the optics risk inviting extra scrutiny from lawmakers already pressing prediction markets on marketing practices and consumer protection.

Deals

Kalshi CEO confirms IPO consideration but rules out 2026 listing

Kalshi must now deliver on its $40 billion valuation talks or see its funding window narrow as Robinhood and DraftKings build self-contained competing platforms that need no third-party exchange.

Deals

Wealthsimple partners with Kalshi to bring 4,000 event contracts to Canadian investors

Kalshi gains a retail distribution channel in Canada just as Robinhood routes World Cup contracts to Rothera while keeping some markets on Kalshi, threatening Kalshi's US volume. The Wealthsimple pipeline lets Kalshi replace slipping Robinhood flow with new international retail traders instead of fighting Rothera for the same American users.

Legal

Novig wins CFTC approval to operate Ludlow Exchange as designated contract market

Novig must now launch and capture liquidity before DraftKings' DKeX clears its self-certified contracts and Robinhood scales its existing brokerage distribution. ProphetX's five-day launch shows that first-mover advantage in this window is measured in days, not months.

Legal

Kalshi, Crypto.com and Polymarket sue to block Kentucky's 14.25% prediction markets tax

Kalshi and Polymarket must now defend Kentucky accounts from both Attorney General Coleman's state gambling suit and this tax challenge they filed against the same state. Any adverse ruling on either front risks forcing both platforms to geofence Kentucky while their federal CFTC registration is tested in preemption litigation.

Legal

Massachusetts judge lets attorney general expand gaming suit against Kalshi

Kalshi must now fight expanded claims in Massachusetts on top of active injunctions or suits in Michigan, Kentucky, New Mexico, and Illinois. The under-21 targeting allegation is a new tack: if it survives dismissal, other state attorneys general can copy the theory without waiting for federal preemption rulings. Each state court that accepts a gambling-law framing emboldens the next to sidestep CFTC registration entirely. Kalshi's legal budget and product roadmap must now account for parallel state fights that move faster than federal appeals. The platform's survival depends on affording every front simultaneously, not winning one clean federal ruling.

Legal

Michigan judge blocks Kalshi sports contracts for 14 days with $120K daily fine threat

The $120,000 daily fine threat turns a temporary pause into a hard financial ultimatum: Kalshi must either geofence Michigan entirely or risk burning cash while it fights. This is the second state to successfully ban Kalshi's sports products after Illinois's tax-and-license push, and Judge Aquilina's willingness to enjoin before any merits ruling gives other state attorneys general a faster playbook than federal preemption appeals. Kalshi is already defending parallel actions in Illinois, Minnesota, Kentucky, New Mexico, and Massachusetts; each new front demands separate legal budgets and product restrictions. The 14-day window is short, but a second state copying Michigan's pre-merits injunction would confirm that state courts can move faster than the Sixth Circuit. Platforms now face a patchwork survival test: afford every fight simultaneously or retreat market by market.

Legal

Senators demand CFTC investigate Polymarket over fake bets report

Polymarket must now answer to the CFTC on two tracks — an agency probe and a congressionally demanded investigation — while the staged-bet finding is fresh. Any determination that the tactic was systemic rather than isolated puts its CFTC exchange designation at direct risk.

Deals

Cboe launches Cboe Predicts with S&P 500 binary option contracts

Cboe's existing options exchange status lets it bypass the CFTC registration delays that slowed Kalshi and Polymarket, giving the world's second-largest stock exchange a structural speed advantage in capturing retail prediction-market flow.

Legal

CFTC sues Kentucky to block state crackdown on prediction markets

Kalshi and Polymarket must now defend Kentucky accounts from both state gambling suits and federal preemption litigation. Any adverse ruling on either front risks forcing both platforms to geofence Kentucky while their CFTC registration is tested in court.

Deals

Charles Schwab and Cboe to launch S&P 500 binary options contracts

Schwab's 39 million accounts give Kalshi and Polymarket their first rival with existing retail scale and brokerage trust, not a startup fighting for user acquisition. Cboe's regulated options plumbing means Schwab can skip the CFTC registration slog that slowed earlier entrants.

Deals

Kalshi in talks to raise at $40bn valuation as IPO discussions progress

Kalshi's $40 billion valuation target and IPO talks underscore its dominance in prediction markets, pressuring rivals like Polymarket as revenue hits $2 billion annualized.

Legal

Kentucky AG Coleman sues Kalshi and Polymarket over alleged illegal sports betting

Kalshi and Polymarket must now defend Kentucky accounts from both Coleman's state gambling suit and the separate tax challenge they filed against the same state. Any adverse ruling on either front risks forcing both platforms to geofence Kentucky while their federal CFTC registration is tested in preemption litigation.

Legal

Gary Gensler files amicus brief backing Ohio against Kalshi in sports prediction market case

The brief arms Ohio and other states with a former dual-agency chair's authority to challenge CFTC jurisdictional claims, directly undermining Kalshi's federal preemption defense in its fights with Minnesota, Rhode Island, and New Mexico.

Legal

Novig and ProphetX win CFTC approvals as sports-native prediction exchanges

Novig must now race to launch and capture liquidity before DraftKings' DKeX clears its self-certified contracts and Robinhood scales its existing brokerage distribution. ProphetX's five-day launch shows that first-mover advantage in this window is measured in days, not months.

Legal

Senate bill would ban sports event contracts on CFTC-regulated prediction markets

Kalshi and Polymarket now face a pincer movement: the CFTC's June 10 proposal would broadly permit sports event contracts, but congressional passage of the Schiff-Curtis bill would override that permission entirely. The 45-day comment window on the CFTC rule is their only formal chance to shape the regulatory baseline before lawmakers potentially vote. Congress strips sports contracts from the CFTC perimeter, both platforms lose their most traded vertical and must retool toward politics, economics, and crypto events where spreads are thinner and volume is lower. The legislative threat also weakens their position in pending state preemption fights — Minnesota and Kentucky can point to Capitol Hill momentum as evidence that even federal regulators lack secure jurisdiction.

Deals

Polymarket becomes exclusive US prediction market partner of Liga MX

Polymarket now holds official league data relationships for both Liga MX and the World Cup broadcast cycle. If rivals like Kalshi and FanDuel Predicts cannot match comparable soccer federation tie-ins before the knockout stage, Polymarket will capture the bulk of tournament-related retail flow on CFTC-regulated venues.

Trading

Polymarket traders give SpaceX 61% odds of $2T to $2.5T valuation on debut

Several million dollars in SpaceX contract volume tests whether prediction markets can serve as the primary price-discovery venue for pre-IPO speculation. If Polymarket's closing-odds line converges with SpaceX's actual market cap, institutional desks will treat event contracts as benchmark inputs for illiquid equity bets.

Deals

Sportradar signs multi-year data deal to power Kalshi sports event contracts

Kalshi's access to verified league data from Sportradar strengthens its regulatory credibility. If institutional desks demand official data for pricing, competitors without comparable feeds will struggle to match ticket size.

Legal

WSJ: 20% of Polymarket dispute judges bet on cases they ruled on

Polymarket's UMA oracle system is now under direct scrutiny from traders who wagered at scale. Any erosion of confidence in resolution finality threatens the platform's ability to maintain deep liquidity on corporate-event contracts.

Trading

Polymarket CMO sent $2.5M via personal PayPal to 800+ influencers: reports

Polymarket must now defend its marketing controls against CFTC market-integrity scrutiny or risk enforcement that treats undisclosed paid promotion as price manipulation. Any finding that influencer spend distorted odds would undermine the organic signal value that draws institutional liquidity to its event contracts.

Legal

New Mexico AG Torrez sues Kalshi over alleged illegal sports betting

Kalshi must now fight simultaneous battles on two fronts in New Mexico: defending Torrez's state-court gambling claims while the CFTC pursues a parallel federal preemption case against the same state action. Any conflicting ruling between state and federal courts risks forcing Kalshi to geofence New Mexico or face contempt exposure.

Opinion

Zuckerberg pushes Meta to partner with Polymarket and Kalshi for Arena

For Polymarket and Kalshi, Meta's partnership overtures carry a dual threat: Meta's experimental prediction markets app could drain their user base if Arena scales across 3 billion daily users, or the deals could cement them as the regulated backend for the largest social platform on Earth. The buy-versus-build decision Zuckerberg already tested with Kalshi shows acquisition remains on the table. Neither platform can afford a partnership that gives Meta the data to replicate their markets while keeping the real-money layer. The negotiation leverage belongs to Zuckerberg, and whatever terms he extracts will set the template for how prediction markets survive or surrender to big-tech distribution.

Opinion

National consumer advocates sue Polymarket over fake bets and secret influencer ads

Polymarket now faces parallel litigation from individual plaintiffs and organized consumer advocates over its marketing practices.

Tech

Meta builds experimental prediction markets app called Arena

A Meta prediction market with nearly 3 billion daily users across Facebook, Instagram, and WhatsApp would instantly dwarf Polymarket and Kalshi on distribution. Even modest play-money engagement would force the two CFTC-regulated platforms to defend their product edge against a free rival with unmatched scale and zero user acquisition cost.

Deals

Zuckerberg directs Meta to build play-money prediction market app Arena

Even a modestly engaged play-money base across Meta's 3 billion daily users would force Polymarket and Kalshi to defend against a free rival with zero acquisition cost. The CFTC-regulated platforms must now prove their real-money edge can convert users that Meta's scale could scoop at no marginal expense.

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